Ruach (meaning wind) is a new, experimental movement which explores art’s ability to probe, comment on and, ultimately, change society.
As Ruach’s twenty-something young founders, we came together in consideration of two practical questions: one, how can young artists pursue their passion to create as professionals; and two, how can art contribute to the greater good?
Ruach is an attempt to showcase and provide a platform for young artists, struggling to break into the art scene, to gain critical exposure and, importantly, benefit a social cause.
Michal, Noa, Ohad
Our first exhibition
Our inaugural “Wind” exhibition will shine a light on the work of Kaima, a network of non-profit farms which provide a positive framework for Israeli teens who have dropped out of school.
On the farm, these young people -- who include addicts, victims of abuse, the homeless, and those unable to relate to conventional educational environments –- grow and sell Kaima’s harvest, earn a salary for their hard work, and regain a sense of purpose in the process.
The farm team works together -- youth and adults, side-by-side, as equals -- to grow seasonal vegetables without the use of chemicals, but with lots love. The hard work and responsibility of bringing 200,000 kilo of veggies to market annually and the safe and accepting embrace of the farm enables the teens to grow and bloom as well. In a way, the farm has become their second (and for some only) home.
On average, 85% return to normative educational frameworks after six months on the farm and a similar percentage move onto army/national service. As we see it, Kaima, which operates five farms, four in Israel and one in Africa, is devoted to human and environmental sustainability in equal measure.
While Kaima supports more than 60% of its budget through farm sales, they also rely on limited government support (which has unfortunately been slow to materialize) and philanthropic and community partnerships.
Here is where we come into the picture.
A collective of young artists, Ruach believes in art as a form of self expression with the power to inform public awareness. Our goal is to combine our passion to create with our desire to help.
Like us, Kaima values equality and mutual respect, no matter a person’s age, life experience or background. With these shared values in mind, Ruach’s inaugural exhibition will feature young, unknown artists like us, who will contribute the proceeds of the sale of their own work to support Kaima.
We chose wind as the subject of the exhibition.
Wind can be expressed in many ways. Wind is both external and internal. It creates energy and flow. It sculpts earth’s crust and distributes pollen and seeds. It drives our mind and soul. Wind represents passion and dreams, ideologies and beliefs. It is invisible, yet so powerful.
We invite our artists to express the effects of wind in their lives and art the same way Kaima allows its youth, each of whom has found the courage to choose their own path, to express theirs.
At Kaima, plants and people grow.
Let’s steer the wind in their direction.
Please come out for a night of art and inspiration or visit the limited-run exhibition.
Opening night: January 11, 2020 at the Artists House in Tel Aviv (8:00 pm)
Continuing exhibition: January 12 – 26 at the Jerusalem Botanical Gardens 9:00 am – 7:00 pm
For more information about Ruach contact: email@example.com
Facebook link to event.